One of the largest universities in Ecuador offers undergraduate, graduate, and master’s degree academic programs. It is categorized as one of the top 100 universities in Latin America according to the QS Ranking.
Objectives
Acquiring leads that will be passed on to the sales team to enroll new students in each of the academic programs.
Generating content that enhances the branding of the university.
Developing content ideas for TikTok that create connection and engagement with students and build a community.
The tasks performed to achieve this objective were:
Coordination of paid advertising strategy.
Project manager: Definition of stages in the conversion funnel.
Coordination of traffic, graphic designers, Copywriting, and digital planners.
Successfully created around 300 paid campaigns per month in 2022, resulting in increased brand visibility and potential customer engagement.
Accomplished an impressive reach of 5,576,156 impressions on landing pages throughout the entire year of 2022, driving traffic to the company’s website and increasing the chances of lead conversion.
Successfully obtained a total of 60,512 leads, with 1,217 of them successfully registering as new students, leading to increased revenue and a stronger customer base.
