CITYSTUDIO VANCOUVER

CityStudio Vancouver is an innovation hub where city staff, students and community co-create experimental projects to make Vancouver more sustainable, equitable, and joyful. CityStudio started in 2011 as a collaboration between founding partners SFU and the City of Vancouver, and now includes SFU, UBC, BCIT, and Langara College. In the last nine years, over 10,000 students have worked on 1,860 projects through CityStudio.

Objectives

The project itself is a marketing campaign depicting visuals of Vancouver with higher water levels in an effort to promote living a more eco-conscious lifestyle.

The tasks performed to achieve this objective were:

Developed an integrated marketing communications for rising seas risks for False Creek city awareness campaign.
Created a social media campaign to increase public awareness through innovate ways to create a story and explore approaches to coastal adaptation for sea level rise.
Designed creative visuals using Canva to connect with multiple people under the social media campaign “You’re About to Go Blue”
Estimated media costs for the entire campaign by costing all the expenses incurred to allow the project managers translate strategic plans into action.

Results:

Our team had the opportunity to showcase our marketing skills by creating a campaign focused on the Sea Level Rise that will soon impact Vancouver and its surroundings.

I am proud to say that our team’s hard work paid off, and we were awarded for our exceptional campaign.

CITYSTUDIO VANCOUVER

CITYSTUDIO VANCOUVER

Objectives

The tasks performed to achieve this objective were:

Results:

I´m ready to start