1UP Fitness, Home of One United People CrossFit is a fitness facility (established in 2020) with the goal to provide people with the tools and knowledge to pursue their fitness and personal growth.
Objectives
Reactivation of social media channels
Change in graphic style/visual identity
Creation of interactive content for Instagram
The tasks performed to achieve this objective were:
Digital strategy development
Content strategy development
Improvement of the brand’s graphic style/visual identity
Successfully achieved a 73% growth in the number of accounts reached between December 2022 and March 2023, indicating a significant expansion of the brand’s digital footprint.
Implemented effective digital marketing strategies that resulted in a 14% increase in engagement from December 2022 to March 2023, demonstrating a higher level of audience participation and interest in the brand.
Successfully grew the brand’s followers by 5.3% from December 2022 to March 2023, indicating an increased appeal to the target audience.
Created compelling Reels content that reached 7,429 people, resulting in an impressive 84% growth in accounts reached that were not followers of the profile, indicating a successful expansion of the brand’s reach and appeal beyond its existing audience.
