Consorcio Pichincha

Consorcio Pichincha is a company with more than 25 years of experience in the market. Its objective is to help people to acquire cars and houses in a planned and programmed way thanks to its self-financing system. We have collaborated together since 2019 in different advertising campaigns online.

Objectives

Describe the services using social media networks.
Gathering qualified leads through digital channels on a national and international scale in Spain and the United States.
Improve the digital presence.

The tasks performed to achieve this objective were:

Definition of communication strategy according to the buyer persona.
Paid campaigns on Google (Search Network and Display) and Facebook Ads.
Definition of segmentation strategy in three different countries.
Development of content strategy for reels and Tik Tok.

Results:

Successfully generated 32,499 leads in 2022 with an average of 2,708 leads per month and a low CPL of $0.75 USD, demonstrating an effective digital marketing strategy that resulted in cost-efficient lead generation.
Created a new content channel on TikTok that grew to 8,910 followers and received over 3 million video views, demonstrating a successful expansion of the brand’s social media presence and engagement with a new audience.
Successfully collaborated with the design team to create visual campaigns that followed the brand guidelines and included creative proposals, resulting in engaging and effective marketing content that accurately reflected the brand’s values and personality.

Consorcio Pichincha

Consorcio Pichincha

Objectives

The tasks performed to achieve this objective were:

Results:

I´m ready to start